OUT-OF-HOME MEDIA

In the early days of outdoor advertising, the term out-of-home meant just one thing: billboards. Since that time, the possibilities have become endless. Outdoor, Out-of-home. Non-traditional. Ambient. Alternative. No one category has been able to incorporate all of the opportunities that exist today, and will exist over time.

Alternative Media has grown to include traditional out-of-home elements (billboards, bus shelters, wallscapes) as well as emerging technologies (digital panels, kiosks, interactive) and innovative executions (projections, street teams, animation)

Reasons for Using Out-of-Home advertising
Launch a brand, build and maintain brand awareness cost-effectively.
Create a big impact and reach mass audiences cost-effectively
Target specific audiences and markets with high frequency
Multiply the effect of other media, by reinforcing the message over a longer period
Provide a ‘path to purchase’, converting brand awareness into consumer purchase behaviour

With all the options available, pulling together a project can seem overwhelming. CI Media is your single resource to help streamline this process.